Advertising in DrillBits

IADC’s monthly newsletter DrillBits keeps the industry up to date on IADC initiatives, from government affairs and regulatory issues to committee, division and chapter activities.

DrillBits, IADC’s electronic newsletter

IADC’s newly redesigned DrillBits monthly newsletter is IADC’s vehicle for communicating pending legislation and regulation impacting the global drilling industry. DrillBits also provides critical updates on IADC advocacy efforts in Washington, DC, and around the world; accreditation and certification programs; IADC’s flagship ISP accident and safety incident tracking results; and more.

DrillBits reaches 21,000+ high-value drilling industry readers.

Stats from the July 2020 edition

Sent: 21,242

Open Rate: 23.3%

Ad Impressions: 20,620

  Clicks: 89

  Clickthrough Rate: 0.43%

Available Sizes & Pricing (Monthly, USD)
Orientation Top Middle Bottom
Poster (300 x 250) 4,000 3,800 3,200
Leaderboard (728 x 90) 2,500 2,300 2,100

DrillBits webpages on

For the first time, there is now an opportunity to advertise directly on the IADC website’s monthly newsletter web pages. Following our redesign of DrillBits in August 2020, links from the email now take our high-value drilling industry readers and decision makers to the IADC website, where marketers can promote their brand via highly visible banners. Each banner will appear on the landing page for all existing issues of DrillBits , as well as in each individual article post. These are never-offered-before positions that

Available Sizes & Pricing (Monthly, USD)
Orientation Rate
Leaderboard (728 x 90) 500
Poster (300 x 250) 500